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Prompted Rationality

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Inspiration for change

The new green-roofed bus shelters in Utrecht caught the attention of many people and media across the globe. These bus shelters also inspired Denise de Ridder for her latest column…

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Simplifying vaccination instead of forcing it

In her column in the Dutch newspaper NRC, Denise de Ridder argues that making it easier for people to vaccinate their children will increase the vaccination rates. This is because…

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Call for a new iconic nudge

The Schiphol urinal fly is an iconic nudge ever since Thaler and Sunstein named it in their book Nudge (2008) as a prototypical subtle way to influence behavior without forbidding the alternative…

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