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Prompted Rationality

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Simplying vaccination instead of forcing it

In her column in the Dutch newspaper NRC, Denise de Ridder argues that making it easier for people to vaccinate their children will increase the vaccination rates. This is because…

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Call for a new iconic nudge

The Schiphol urinal fly is an iconic nudge ever since Thaler and Sunstein named it in their book Nudge (2008) as a prototypical subtle way to influence behavior without forbidding the alternative…

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“Euros for your organs”?

On February 14, 2019 Denise de Ridder was a discussant of Johns Hopkins economist Mario Macis’ lecture on organ donation in Rotterdam during an event organized by Erasmus University, Royal Netherlands…

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